We approached Editor of Stamp Collector Magazine, Matt Hill for his take on online media trends concerning philately and philatelic publications. Matt details his views below.
Stamp Collector is definitely benefitting from our wider approach, which incorporates email, social media and our already popular website www.allaboutstamps.co.uk . The website isn’t just an extension of the magazine or a place to buy single issues and subscriptions, it’s an entity of its own, with a large audience of engaged stamp collectors.
So the print publication is a vital part of what we do and how we deliver content and advertisements to collectors, but it is one part of a larger stamp collecting brand. Just like the magazine, the website combines useful, interesting content with market insight articles, dealer advice, and our dealer directory, giving collectors all they need to make informed decisions and buy new material. Naturally some content will be used across the different platforms (though often in different formats to suit the medium), but much of the material is produced specifically for the web and/or for print.
Of course, selling magazines in the shops and at stamp fairs is still a hugely important part of our business, the website and regular emails increase our reach even further, and we do see many sales of single issues and subscriptions via these online channels. As many stamp dealers will appreciate, the online activity also means we’re reaching a global audience, reflecting the international aspect of the hobby and the popularity of auction sites such as ebay, and it’s very exciting to have these different platforms and be able to reach collectors in so many different ways.
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